Pride! 2021

It’s PRIDE, y’all! It’s the time to be proud of your sexuality, gender identity, and love for iced coffee and oat milk. All stereotypes and corporation exploitation aside, we are so humbled and grateful to be supporting the LGBTQIA+ community this June. If you’re part of the community, thank you for your grace, strength, and unending loyalty to your identity. If you’re an ally, thank you for standing up for your people. There is so much work to be done both in the United States and around the world, but it’s time for a little bit of celebrating! Follow along for some ideas on how you can make this Pride Month 2021 count.



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For allies: have hard conversations

The world is changing and growing towards inclusivity, but it isn’t happening fast enough. You have the power to effect change at your own level! Gentle nudges in the right direction can be powerful. Punching incels is also powerful...


For the community: treat yourself!

Standing up to bigots is hard work. This is your sign to head over to the list of Black, queer owned businesses that we’ve linked below and get yourself something nice. And don’t forget to get that vaccine so we can all party together at Pride events...and the beach!

For everyone:

Make your Pride Month beach trip the safest and most stylish one yet. Head on over to our shop to get 15% off your Shark OFF Rio Aloha all month with code PRIDE15! Don’t hit the beach without it.



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